Kate's 12-second working day
It was billed as a big day for Kate Moss, with the Croydon-born model due to launch her new clothing range at Oxford Street's TopShop store. Some of the gathered crowd had queued since the early hours for the chance to get their hands on garments ranging in price from £12 to £175 and to catch a glimpse of Kate.
But if they'd have blinked they may well have missed her as, after pouting in the window for a mere 12 seconds, she turned on her heels for a much-needed cigarette and coffee break.
Some suggested the manequins flanking Moss had displayed rather more charisma as a line of 'approved photographers' snapped away frantically.
Even some other 'celebrities' present seemed unimpressed by Moss' fleeting appearance, Peaches Geldof looking particularly non-plussed. But then does she ever look any different?
The episode clearly took its toll on a 'tired' Moss, who was later seen being helped out of a London restaurant by Philip Green, the tycoon who paid her a fee rumoured to be £3 million to design the clothing range.
Flag it: